Amazon Prime Video’s disappearing act could point to a future without the service

Something strange is going on with Amazon Prime Video. A report from news site Cord Busters originally claimed that the tech giant quietly pulled the plug on the service in the United Kingdom. If you head over to Amazon Prime’s UK page, you’ll notice that Prime Video isn’t among the list of plans near the bottom. All you see are Prime Monthly and Prime Annuals. The same thing is happening on the American website. Scroll down to the “Choose Your Plan” section and it’s not there.

As it turns out, Prime Video continues to exist although it’s being obscured. If you go down to the bottom of the UK website, you’ll find Prime Video listed among the other subscription plans with a direct link to sign up. This isn’t the case with the US page, however. There isn’t a clear indicator of Prime Video’s availability in the States; not a cornered-off section or even a small hint. Luckily, the subscription’s signup page is still live if you know where to look or if you have a link. The cost of the subscription hasn’t changed. It’s still $8.99/£5.99 a month.

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