How businesses can responsibly adopt generative AI

Generative AI is one of the most transformational technologies of modern times and has the potential to fundamentally change how we do business. From boosting productivity and innovation, to ushering in an era of augmented work where human skills are assisted by AI technology, the opportunities are limitless. But some risks accompany these opportunities. We’ve all heard stories about AI hallucinations presenting fictional data as facts, and warnings from experts about potential cybersecurity issues.

These stories emphasize the numerous ethical issues that companies must address to ensure that this powerful technology is used responsibly and benefits society. It can be a challenge to fully understand the workings of AI systems. Addressing these issues and building trusted and ethical AI has never been more important. To ensure responsible adoption of the technology, businesses need to embed both ethical and security considerations at every stage of the journey – from the point of identifying potential AI use-cases and their impact on the organization, to the actual development and adoption of AI.

Steven Webb

UK Chief Technology & Innovation Officer at Capgemini UK.

Responding to AI risks with caution

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