“If you find the holy grail of AI… you could definitely find a competitive advantage” — why the future of Formula 1 may be more AI-focused than ever


In a sport where glory can be won or lost by making split-second decisions, and the margin between victory and second place can be measured in tenths of a second, having a competitive advantage can be key.

Like many businesses and organizations, Formula 1 is exploring a variety of ways to make the most of AI technology, boosting efficiency and performance not just on the racetrack, but back in the factory as well.



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