“It is very early innings here,” says Apple’s Craig Federighi on the Apple Intelligence generative AI journey


Apple is having its generative AI cake and eating it, too. Apple Intelligence, which was unveiled today at WWDC 2024, is largely a product of local generative models of varying sizes, but even the power of the A17 Pro chip is not always enough to handle every one of your substantive queries. 

Sometimes, Apple will have to go out to the cloud. Not any cloud, mind you, but its own Private Compute Cloud where your data is protected in ways, according to Apple, it might not be on other cloud-based generative AI systems.



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