Taking Gen AI mainstream with next-level automation

Although the term Generative AI (Gen AI) has been around since the 1960s, it’s only over the past year that the application has truly taken hold in the mainstream consciousness. From business use to our personal lives, there are countless benefits that Gen AI can bring.

Indeed, IDC predicts that by 2026, 85% of the connected population in EMEA will actively benefit from Gen AI in their daily lives, by experiencing improved quality of life in areas such as physical health and mental wellbeing. But for businesses to get the necessary impact out of their investment and ensure a positive experience for all, Gen AI needs to be adopted in the right way.

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