Why do small businesses distrust technology?

There are almost daily announcements from the technology sector announcing new products to help customers ‘innovate’, work more productively, or manage resources more effectively. These are followed by digital ad campaigns and other communications to reinforce that message – technology will take your business to the next level.

Despite the commercial motivations of these messages, there is truth behind the rhetoric. According to research conducted by Xero and Cebr, tech adoption among the UK’s smallest businesses could add £77 billion to the UK economy and generate 885,000 jobs.

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